How our clients see us; personalization: add individual value; interpersonal intelligence: understand and anticipate your audience. It is not Telephone Number List just about staying in the memory, but about staying in the memory of someone in particular, in an active and differentiated way, influencing when making the purchase decision. Mistaken ° 6: Separate the brand from the product/service When the idea is to position our brand we can make definition Telephone Number List errors and our positioning can be: insufficient and the brand is not perceived; as excessive and generate a lot of wear and tear and even rejection; confusing and lead Telephone Number List us to wrong conclusions; dubious and give us a bad image of the brand.
Do you know what this is due to? Because many times we confuse the brand with the product. That is why it is essential to become aware that Telephone Number List brand and product are not the same and that each of them has its own marketing logic. The direct goal of branding is to be memorable and trigger emotions. Mistake # 7: Thinking that selling Telephone Number List increases sales Let's put it this way, a positive brand perception demands to generate positive value and many times selling out of place or to the wrong person can cause a feeling Telephone Number List of invasion. That is why it is essential to understand that positioning is not selling.
Branding is a two-stage move, very different from other more direct and invasive types of marketing, if we seek to remain in the memory Telephone Number List it is because we are committed to a lasting relationship, therefore the ideal is to appear only when the client needs us. But how to get that? Understanding that the main objective is to create a memorable experience, the rest is done by your client with their imagination and their serotonin. That is our Telephone Number List main advice so that you can carry out your branding campaign successfully and increase your sales. Conclusion We have reached the end of another article in which we Telephone Number List wanted to show you the most common mistakes made by people who have a certain knowledge of marketing.